When you're "in the zone" — experiencing flow — what is your brain doing? In a study of 140 video game players, a UC Davis assistant professor of communication and cognitive science found that flow involves energy-efficient networking of brain regions.
Graduates Adept at Using Technology and Data for Careers From Journalism to Social Media
If you think studying communication is mostly for people for want to pursue careers in public relations, it's time to update your thinking. Think data, think digital, think virtual, think about how much you interact with the world via your smart phone.